John Elbing

I help you grow your business Français


Tools for solving problems

When I was a kid, in a French speaking school, the other kids called me “building”, which sounded like “elbing”. I have been building ever since.

To build something, you have to solve all the problems and get things done. More than a particular craft, all my learning, all my experiences have been about the methods, the tools to solve any kind of problem.

Software engineering, team, project, change management, public speaking, workshop facilitation, copy writing, finance, recruitment, entrepreneurship, innovation management, digital marketing are all generic tools for problem-solving.

Use this lens to take a look at my professional profile on Linkedin:


Nine out of ten startups will fail. You can be the one that succeeds.

We Who Startup helps entrepreneurs and early stage startups find direction through coaching, training and community.

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Lean Change is a lean startup consultancy specialised in innovation management for established companies.

Check out our training, workshops and project coaching.

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Digital marketing

Digital marketing, one day a week.

Mardi allows you to hire an expert digital marketing manager part time.

We build your online visibility and credibility and develop new acquisition and loyalty channels.

In just the time that’s needed. Not more.